I’m releasing a new hat to follow my collaboration with WIPCaps from Manila. This time it will be a sample black on black with white outlining that simply says BAYBAYIN. Plain and simple but with no Baybayin on it. My reason for this is to promote Baybayin without showing it. I could’ve easily had the text in the script but the goal of this piece is to get an inquiry from someone as to what Baybayin is. If I had the script, it would be obviously foreign to most people and intimidating as well. Using a writing system and language familiar breaks down that wall and can lead to conversation. I’ve had the hat only for 1/2 a day and had 2 inquiries already from strangers. A cashier and someone on the train. This is a similar strategy I’m using when I launch Baybayin School.
Follow me on Twitter, Facebook and Tumblr as to when this will be released.